Maximizing a Booming Travel Market: How Agents Are Thinking About the Role of Technology https://ift.tt/GmUVBx4 As the travel market grows, more sophisticated technology is available than ever before to help our industry to continually improve the experience of travel. But we know that it is not one size fits all. Different travel providers are focused in different areas at different speeds, so it is important for us to listen carefully to our industry and be in lockstep with what they need from us. That is what inspired the Travel Technology Investment Trends industry-wide research. Through the study, we gathered the opinions of over 1,200 technology leaders from travel companies in eight different sectors, in 10 important markets. The study captures the aspirations, pressures, and strategies of 450 Online Travel Agents (OTAs), Leisure Travel Agents (LTAs) and Business Travel Agents (BTAs) internationally and charts what they have front of mind when they think about technology in 2024. Here I share with you some of the highlights.

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